sillygwailo
Richard no longer uses this for cynical search engine optimization.
I’m offering the next company I work with the opportunity to not print business cards for me. This is an interesting idea, but can’t I just bump my “business card” from my iPhone to yours? Why use paper at all when we can use electrons?
Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then “recycle” anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new “business card” communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it’s a piece of communication.
(via I Believe in Advertising)